{"title":"Mens","description":"\u003cdiv id=\"shopify-section-template--15990777086130__intro\" class=\"shopify-section\"\u003e\n\u003csection class=\"collection-intro\n    s-inline-section\" data-section-id=\"template--15990777086130__intro\" data-section-type=\"collection-intro\"\u003e\n\u003cdiv class=\"collection__simple-header\"\u003e\n\u003cdiv class=\"collection__description fs-body-base\"\u003e\n\u003cdiv\u003eExperience Woolf Merino's softest, warmest, and most breathable Mens Merino Wool Base Layer Collection. Our Tencel knit Merino wool performance base layer and 100% Merino wool cold weather base layer regulate your comfort in all conditions. Shop now for the ultimate base layer collection.\u003c\/div\u003e\n\u003cdiv\u003e\u003cbr\u003e\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003c\/div\u003e","products":[{"product_id":"heisen-mens-tee","title":"Heisen Performance Tee","description":"\u003cp class=\"p1\"\u003eThe mens Heisen performance tee is a perfect blend of comfort and style for those hot, sunny days. Crafted from a unique blend of luxuriously soft Merino and sustainable Tencel fabric, this naturally cooling, breathable, and odor-resistant performance tee is your go-to for staying fresh all season long.\u003c\/p\u003e","brand":"Woolf Merino","offers":[{"title":"S \/ Black","offer_id":46455076815011,"sku":"WMAMSS002BLKS","price":999.0,"currency_code":"NOK","in_stock":true},{"title":"S \/ Dark Green","offer_id":46455076847779,"sku":"WMAMSS002DGRS","price":999.0,"currency_code":"NOK","in_stock":true},{"title":"M \/ Black","offer_id":46455076880547,"sku":"WMAMSS002BLKM","price":999.0,"currency_code":"NOK","in_stock":true},{"title":"M \/ Dark Green","offer_id":46455076913315,"sku":"WMAMSS002DGRM","price":999.0,"currency_code":"NOK","in_stock":true},{"title":"L \/ Black","offer_id":46455076946083,"sku":"WMAMSS002BLKL","price":999.0,"currency_code":"NOK","in_stock":true},{"title":"L \/ Dark Green","offer_id":46455076978851,"sku":"WMAMSS002DGRL","price":999.0,"currency_code":"NOK","in_stock":false},{"title":"XL \/ Black","offer_id":46455077011619,"sku":"WMAMSS002BLKXL","price":999.0,"currency_code":"NOK","in_stock":true},{"title":"XL \/ Dark Green","offer_id":46455077044387,"sku":"WMAMSS002DGRXL","price":999.0,"currency_code":"NOK","in_stock":false},{"title":"XXL \/ Black","offer_id":46455077077155,"sku":"WMAMSS002BLKXXL","price":999.0,"currency_code":"NOK","in_stock":true},{"title":"XXL \/ Dark Green","offer_id":46455077109923,"sku":"WMAMSS002DGRXXL","price":999.0,"currency_code":"NOK","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0728\/1560\/7971\/files\/WEB_MattPainWoolfBlackOnBlack_ShootWoolfBlackOnBlack_Shoot-1216.jpg?v=1761552066"},{"product_id":"svarthetta-performance-pant","title":"Svarthetta Performance Men's Base Layer Pants","description":"\u003cstyle type=\"text\/css\" data-mce-fragment=\"1\"\u003e\u003c!--\nbr {mso-data-placement:same-cell;}\n--\u003e\u003c\/style\u003e\n\u003ch3\u003eExperience ultimate comfort and performance with our Svarthetta men's Merino wool leggings.\u003c\/h3\u003e\n\u003cp\u003eThe Svarthetta men's base layer pants are designed for active days, featuring Tencel knit Merino fabric for breathability and moisture-wicking capabilities. Stay cool and dry in any conditions, whether you're on a mellow ride or facing challenging outdoor adventures.\u003c\/p\u003e\n\u003cp class=\"p1\"\u003e \u003c\/p\u003e","brand":"Woolf Merino","offers":[{"title":"S \/ Black","offer_id":46455078944931,"sku":"WMAMPT003BLKS","price":1199.0,"currency_code":"NOK","in_stock":true},{"title":"M \/ Black","offer_id":46455078977699,"sku":"WMAMPT003BLKM","price":1199.0,"currency_code":"NOK","in_stock":true},{"title":"L \/ Black","offer_id":46455079010467,"sku":"WMAMPT003BLKL","price":1199.0,"currency_code":"NOK","in_stock":true},{"title":"XL \/ Black","offer_id":46455079043235,"sku":"WMAMPT003BLKXL","price":1199.0,"currency_code":"NOK","in_stock":true},{"title":"XXL \/ Black","offer_id":46455079076003,"sku":"WMAMPT003BLKXXL","price":1199.0,"currency_code":"NOK","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0728\/1560\/7971\/files\/WEB_MattPainWoolfBlackOnBlack_ShootWoolfBlackOnBlack_Shoot-941.jpg?v=1761552078"},{"product_id":"svarthetta-performance-ls","title":"Svarthetta LS Performance Base Layer","description":"\u003cstyle type=\"text\/css\" data-mce-fragment=\"1\"\u003e\u003c!--\nbr {mso-data-placement:same-cell;}\n--\u003e\u003c\/style\u003e\n\u003ch3\u003e\u003cspan data-sheets-value='{\"1\":2,\"2\":\"Challenging days can be your best days. The technical Svarthetta performance top with Tencel knit Merino wool ventilation zones keeps your temperature regulated and swiftly wicks moisture away in high heat locations, so you can keep up with whatever the weather, or your pack throws at you.\"}' data-sheets-userformat='{\"2\":15293,\"3\":{\"1\":1},\"5\":{\"1\":[{\"1\":2,\"2\":0,\"5\":{\"1\":2,\"2\":10855845}},{\"1\":0,\"2\":0,\"3\":3},{\"1\":1,\"2\":0,\"4\":1}]},\"6\":{\"1\":[{\"1\":2,\"2\":0,\"5\":{\"1\":2,\"2\":10855845}},{\"1\":0,\"2\":0,\"3\":3},{\"1\":1,\"2\":0,\"4\":1}]},\"7\":{\"1\":[{\"1\":2,\"2\":0,\"5\":{\"1\":2,\"2\":10855845}},{\"1\":0,\"2\":0,\"3\":3},{\"1\":1,\"2\":0,\"4\":1}]},\"8\":{\"1\":[{\"1\":2,\"2\":0,\"5\":{\"1\":2,\"2\":10855845}},{\"1\":0,\"2\":0,\"3\":3},{\"1\":1,\"2\":0,\"4\":1}]},\"10\":0,\"11\":4,\"12\":0,\"14\":{\"1\":2,\"2\":0},\"15\":\"Helvetica Neue\",\"16\":10}' data-mce-fragment=\"1\"\u003eChallenging days can be your best days. \u003c\/span\u003e\u003c\/h3\u003e\n\u003cp\u003eEmbrace challenging days with our performance base layer, the Svarthetta Performance LS. Made with Tencel knit Merino wool and advanced ventilation zones, it regulates temperature and efficiently wicks moisture in high heat. Stay comfortable and dry with this high-performance Merino wool shirt.\u003c\/p\u003e","brand":"Woolf Merino","offers":[{"title":"S \/ Black","offer_id":46455079141539,"sku":"WMAMLS002BLKS","price":1299.0,"currency_code":"NOK","in_stock":true},{"title":"M \/ Black","offer_id":46455079174307,"sku":"WMAMLS002BLKM","price":1299.0,"currency_code":"NOK","in_stock":true},{"title":"L \/ Black","offer_id":46455079207075,"sku":"WMAMLS002BLKL","price":1299.0,"currency_code":"NOK","in_stock":true},{"title":"XL \/ Black","offer_id":46455079239843,"sku":"WMAMLS002BLKL","price":1299.0,"currency_code":"NOK","in_stock":true},{"title":"XXL \/ Black","offer_id":46455079272611,"sku":"WMAMLS002BLKXXL","price":1299.0,"currency_code":"NOK","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0728\/1560\/7971\/files\/WEB_MattPainWoolfBlackOnBlack_Shoot-1028.jpg?v=1761552079"},{"product_id":"roni-3-4-pant","title":"Roni 3\/4 Base Layer Pants","description":"\u003ch3\u003eWhen less is more.\u003c\/h3\u003e\n\u003cp\u003eStay cool and comfortable with the Roni 3\/4 pants, crafted from perfectly weighted 100% Merino wool. Their shorter length and streamlined fit make them the ultimate go-to for agreeable temperatures. Situated just above your boot, these base layer pants offer optimal performance for snowboarding or skiing.\u003c\/p\u003e","brand":"Woolf Merino","offers":[{"title":"S \/ Black","offer_id":46455079338147,"sku":"WMAMPT002BLKS","price":899.0,"currency_code":"NOK","in_stock":true},{"title":"M \/ Black","offer_id":46455079370915,"sku":"WMAMPT002BLKM","price":899.0,"currency_code":"NOK","in_stock":false},{"title":"L \/ Black","offer_id":46455079403683,"sku":"WMAMPT002BLKL","price":899.0,"currency_code":"NOK","in_stock":true},{"title":"XL \/ Black","offer_id":46455079436451,"sku":"WMAMPT002BLKXL","price":899.0,"currency_code":"NOK","in_stock":true},{"title":"XXL \/ Black","offer_id":46455079469219,"sku":"WMAMPT002BLKXXL","price":899.0,"currency_code":"NOK","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0728\/1560\/7971\/files\/WEB_2_MattPainWoolfBlackOnBlack_ShootWoolfBlackOnBlack_Shoot-967.png?v=1761552081"},{"product_id":"roni-pant","title":"Roni 100% Merino Pant","description":"\u003cstyle type=\"text\/css\" data-mce-fragment=\"1\"\u003e\u003c!--\nbr {mso-data-placement:same-cell;}\n--\u003e\u003c\/style\u003e\n\u003ch3\u003e\n\u003cmeta charset=\"utf-8\"\u003e\n\u003cspan\u003eDon't let the cold stop you.\u003c\/span\u003e\n\u003c\/h3\u003e\n\u003cp\u003e\u003cspan data-sheets-userformat='{\"2\":15293,\"3\":{\"1\":1},\"5\":{\"1\":[{\"1\":2,\"2\":0,\"5\":{\"1\":2,\"2\":10855845}},{\"1\":0,\"2\":0,\"3\":3},{\"1\":1,\"2\":0,\"4\":1}]},\"6\":{\"1\":[{\"1\":2,\"2\":0,\"5\":{\"1\":2,\"2\":10855845}},{\"1\":0,\"2\":0,\"3\":3},{\"1\":1,\"2\":0,\"4\":1}]},\"7\":{\"1\":[{\"1\":2,\"2\":0,\"5\":{\"1\":2,\"2\":10855845}},{\"1\":0,\"2\":0,\"3\":3},{\"1\":1,\"2\":0,\"4\":1}]},\"8\":{\"1\":[{\"1\":2,\"2\":0,\"5\":{\"1\":2,\"2\":10855845}},{\"1\":0,\"2\":0,\"3\":3},{\"1\":1,\"2\":0,\"4\":1}]},\"10\":0,\"11\":4,\"12\":0,\"14\":{\"1\":2,\"2\":0},\"15\":\"Helvetica Neue\",\"16\":10}' data-sheets-value='{\"1\":2,\"2\":\"You couldn’t outrun the cold — until now. Our perfectly weighted 100% Merino Roni bottoms are fast warming, fast drying and durable. The perfect combination to keep you nice and comfortable while you take on any kind of cold weather journey, from back country to ‘which country is this?’\"}' data-mce-fragment=\"1\"\u003e\u003c\/span\u003e\u003cspan data-sheets-userformat='{\"2\":15293,\"3\":{\"1\":1},\"5\":{\"1\":[{\"1\":2,\"2\":0,\"5\":{\"1\":2,\"2\":10855845}},{\"1\":0,\"2\":0,\"3\":3},{\"1\":1,\"2\":0,\"4\":1}]},\"6\":{\"1\":[{\"1\":2,\"2\":0,\"5\":{\"1\":2,\"2\":10855845}},{\"1\":0,\"2\":0,\"3\":3},{\"1\":1,\"2\":0,\"4\":1}]},\"7\":{\"1\":[{\"1\":2,\"2\":0,\"5\":{\"1\":2,\"2\":10855845}},{\"1\":0,\"2\":0,\"3\":3},{\"1\":1,\"2\":0,\"4\":1}]},\"8\":{\"1\":[{\"1\":2,\"2\":0,\"5\":{\"1\":2,\"2\":10855845}},{\"1\":0,\"2\":0,\"3\":3},{\"1\":1,\"2\":0,\"4\":1}]},\"10\":0,\"11\":4,\"12\":0,\"14\":{\"1\":2,\"2\":0},\"15\":\"Helvetica Neue\",\"16\":10}' data-sheets-value='{\"1\":2,\"2\":\"You couldn’t outrun the cold — until now. Our perfectly weighted 100% Merino Roni bottoms are fast warming, fast drying and durable. The perfect combination to keep you nice and comfortable while you take on any kind of cold weather journey, from back country to ‘which country is this?’\"}' data-mce-fragment=\"1\"\u003eOur 100% Merino wool Roni pants are designed to provide fast warming, fast-drying, and durable performance. Stay comfortable on your cold weather adventures, from the backcountry to unknown territories. Experience the ultimate cold weather protection with our Merino wool base layer pant.\u003c\/span\u003e\u003c\/p\u003e","brand":"Woolf Merino","offers":[{"title":"S \/ Black","offer_id":46455079501987,"sku":"WMAMPT001BLKS","price":999.0,"currency_code":"NOK","in_stock":true},{"title":"M \/ Black","offer_id":46455079534755,"sku":"WMAMPT001BLKM","price":999.0,"currency_code":"NOK","in_stock":true},{"title":"L \/ Black","offer_id":46455079567523,"sku":"WMAMPT001BLKL","price":999.0,"currency_code":"NOK","in_stock":true},{"title":"XL \/ Black","offer_id":46455079600291,"sku":"WMAMPT001BLKXL","price":999.0,"currency_code":"NOK","in_stock":true},{"title":"XXL \/ Black","offer_id":46455079633059,"sku":"WMAMPT001BLKXXL","price":999.0,"currency_code":"NOK","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0728\/1560\/7971\/files\/WEB_MattPainWoolfBlackOnBlack_Shoot-910.jpg?v=1761552082"},{"product_id":"tuv-ls","title":"Tuv LS Merino Wool Crew Neck","description":"\u003ch3\u003e\n\u003cmeta charset=\"UTF-8\"\u003e\n\u003cspan data-mce-fragment=\"1\"\u003eConquer the cold\u003c\/span\u003e with our 100% Merino wool Tuv LS crew.\u003c\/h3\u003e\n\u003cp class=\"p1\"\u003eThis long sleeve base layer shirt goes beyond basic, regulating your upper body temperature and providing flexibility while effectively wicking moisture. Stay comfortable and prepared in any cold or extreme conditions with this essential merino wool crew neck base layer for men.\u003c\/p\u003e","brand":"Woolf Merino","offers":[{"title":"S \/ Black","offer_id":46455079665827,"sku":"WMAMLS001BLKS","price":1199.0,"currency_code":"NOK","in_stock":true},{"title":"S \/ Rock Grey","offer_id":46455079698595,"sku":"WMAMLS001RGRS","price":1199.0,"currency_code":"NOK","in_stock":false},{"title":"S \/ Dark Green","offer_id":46455079731363,"sku":"WMAMLS001DGRS","price":1199.0,"currency_code":"NOK","in_stock":false},{"title":"M \/ Black","offer_id":46455079764131,"sku":"WMAMLS001BLKM","price":1199.0,"currency_code":"NOK","in_stock":true},{"title":"M \/ Rock Grey","offer_id":46455079796899,"sku":"WMAMLS001RGRM","price":1199.0,"currency_code":"NOK","in_stock":false},{"title":"M \/ Dark Green","offer_id":46455079829667,"sku":"WMAMLS001DGRM","price":1199.0,"currency_code":"NOK","in_stock":false},{"title":"L \/ Black","offer_id":46455079862435,"sku":"WMAMLS001BLKL","price":1199.0,"currency_code":"NOK","in_stock":true},{"title":"L \/ Rock Grey","offer_id":46455079895203,"sku":"WMAMLS001RGRL","price":1199.0,"currency_code":"NOK","in_stock":false},{"title":"L \/ Dark Green","offer_id":46455079927971,"sku":"WMAMLS001DGRL","price":1199.0,"currency_code":"NOK","in_stock":false},{"title":"XL \/ Black","offer_id":46455079960739,"sku":"WMAMLS001BLKXL","price":1199.0,"currency_code":"NOK","in_stock":true},{"title":"XL \/ Rock Grey","offer_id":46455079993507,"sku":"WMAMLS001RGRXL","price":1199.0,"currency_code":"NOK","in_stock":false},{"title":"XL \/ Dark Green","offer_id":46455080026275,"sku":"WMAMLS001DGRXL","price":1199.0,"currency_code":"NOK","in_stock":false},{"title":"XXL \/ Black","offer_id":46455080059043,"sku":"WMAMLS001BLKXXL","price":1199.0,"currency_code":"NOK","in_stock":true},{"title":"XXL \/ Rock Grey","offer_id":46455080091811,"sku":"WMAMLS001RGRXXL","price":1199.0,"currency_code":"NOK","in_stock":true},{"title":"XXL \/ Dark Green","offer_id":46455080124579,"sku":"WMAMLS001DGRXXL","price":1199.0,"currency_code":"NOK","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0728\/1560\/7971\/files\/WEB_MattPainWoolfBlackOnBlack_Shoot-1135.jpg?v=1761552084"},{"product_id":"tuv-tee","title":"Tuv 100% Merino T-shirt","description":"\u003ch3\u003eThe perfect go anywhere, do anything heavy-weight shirt.\u003c\/h3\u003e\n\u003cp\u003eOur Tuv 100% Merino Tee is crafted from breathable 100% Merino wool. This mid-weight mens shirt offers a full range of motion and maximum breathability. It's the ideal choice for action on the mountain or anywhere your adventures take you. Explore our collection of high-quality Merino wool t-shirts today.\u003c\/p\u003e","brand":"Woolf Merino","offers":[{"title":"S \/ Black","offer_id":46455080157347,"sku":"WMAMSS001BLKS","price":999.0,"currency_code":"NOK","in_stock":true},{"title":"S \/ Rock Grey","offer_id":46455080190115,"sku":"WMAMSS001RGRS","price":999.0,"currency_code":"NOK","in_stock":true},{"title":"M \/ Black","offer_id":46455080222883,"sku":"WMAMSS001BLKM","price":999.0,"currency_code":"NOK","in_stock":true},{"title":"M \/ Rock Grey","offer_id":46455080255651,"sku":"WMAMSS001RGRM","price":999.0,"currency_code":"NOK","in_stock":true},{"title":"L \/ Black","offer_id":46455080288419,"sku":"WMAMSS001BLKL","price":999.0,"currency_code":"NOK","in_stock":true},{"title":"L \/ Rock Grey","offer_id":46455080321187,"sku":"WMAMSS001RGRL","price":999.0,"currency_code":"NOK","in_stock":true},{"title":"XL \/ Black","offer_id":46455080353955,"sku":"WMAMSS001BLKXL","price":999.0,"currency_code":"NOK","in_stock":true},{"title":"XL \/ Rock Grey","offer_id":46455080386723,"sku":"WMAMSS001RGRXL","price":999.0,"currency_code":"NOK","in_stock":true},{"title":"XXL \/ Black","offer_id":46455080419491,"sku":"WMAMSS001BLKXXL","price":999.0,"currency_code":"NOK","in_stock":true},{"title":"XXL \/ Rock Grey","offer_id":46455080452259,"sku":"WMAMSS001RGRXXL","price":999.0,"currency_code":"NOK","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0728\/1560\/7971\/files\/WEB_MattPainWoolfBlackOnBlack_Shoot-1221.jpg?v=1761552086"}],"url":"https:\/\/woolfmerino.no\/collections\/mens.oembed","provider":"Woolf Merino","version":"1.0","type":"link"}